Laureate Professor Sanson-Fisher is an internationally recognised leader in health behaviour research; judged in the top 5% in his field by an international panel. His ability to conduct innovative and influential research is demonstrated by 470 peer-reviewed journal articles (H-index = 52) and competitive research grants with a total value over $36 million. Laureate Professor Sanson-Fisher is committed to improving outcomes for disadvantaged populations, completing the largest Australian trial in smoking cessation for pregnant Aboriginal women. The Supportive Care Needs Survey altered the way outcomes for cancer patients are perceived. Ground-breaking work led to international adoption of guidelines for breaking bad news.